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ZENITH, Branch of LVMH Manufactures S.A

Discover the world of Swiss watchmaking as you have never seen it before. ZENITH has collaborated with the Neuchâtel tourist office to offer a unique experience to those who wish to learn about the cradle of Swiss watchmaking and discover the steps involved in making a Manufacture watch. The scenographers created a 360° experience allowing visitors to find the inner workings of an authentic watch factory.

INTERACTIVE SCREENS

Visitors can learn about the El Primero calibre's past, present and future, with rare watches from the archives on display for all to see. Interactive screens using state-of-the-art audiovisual presentation technologies create an unforgettable sensory journey through time.